JD Jewelers wanted a brand that reflected the luxury of their bespoke diamond rings while honoring the father-son bond behind the business. We designed a custom monogram intertwining J and D to symbolize their connection, then built a full identity, including packaging, color palettes, social media assets, and website elements. The result was a refined, cohesive brand that captured their vision perfectly. This keeps it tight while making sure the meaning behind the monogram is clear! Let me know if you need any final tweaks.