Mardo wanted a bold brand identity that reflected British culture while tying each sunglasses style to iconic London locations. We designed a powerful monogram combining an M, a crown, and a sword, symbolizing strength and heritage. This icon became the signature mark on every pair of sunglasses. In addition to branding, we designed custom sunglasses styles and created a detailed tech pack for manufacturers. The entire brand identity was seamlessly expressed on the website, showcasing the vision from start to finish. The client was thrilled with the result.