The Burger Depot is a new gourmet burger takeaway based in West London. Our aim was to create a fun modern logo with a strong palette which we could stretch across the whole brand and stand out on the busy road. The brown and yellow colour tones were inspired by the burger cheese and patties, this links in all the elements back to the logo and strengthens the brand. We used the ‘Depot’ theme to create artwork which represents the preparation and delivery process of the burger, this theme is carried out through all stores, providing the brand with character and depth.